Micromax Sub Brand Launches Yureka Phone In India
The competition in budget phone category is increasing day by day. The first entrant in this segment was Micromax with it’s flagship Micromax Canvas 2. Micromax once again is ready for the face off with the brands like Motorola and Xiaomi. Latest from Micromax is a sub brand called YU – Yureka. Micromax have decided to offer phones under two brand names for the Indian consumers. Micromax will remain as a separate company and will be operated in the same way as it is operating. Whereas Yureka branded phones would only be available through Online market place like Amazon etc. Competitors like Xiaomi are currently ruling the online market with their flash sales
Talking about the YU phone, it looks to be right step forward for the new company. Taking a deep look at the specification sheet. It has a 64 bit Octacore processor with 1.7 ghz quad core arm cortex a53 and 1.0 ghz quad core arm cortex a53 cpu, with Adreno 405 gpu and 2 gb of DDR3 ram with 4G compatibility, which is a great because India is soon going to enjoy 4G network. The camera’s here are excellent for the price, 13 mp rear auto focus camera and 5 mp front fixed focus camera, which are expected to give excellent results. Photos are expected to bear great details and accurate colours. The operating software is again a shining feature of the phone which is Cynogenmod 11 on Android 4.4.4 (kitkat) with great chances of lollipop soon. The cynogenmod software gives endless customization and great privacy features. And the battery is a 2500 mah battery, which seems enough for the screen which is a 5.5 inch HD with a resolution of 1280 * 720 with corning gorilla glass 3, keys features : otg support, 4g, dual sim and many gesture features are included for eg :- double tap to wake. Onboard storage is 16 gb with micro sd expansion upto 32 gb and also supports otg ( usb on the go, which means you can connect your pen drive to yohr phone and consume content from it)
One of the most interesting thing about YU is about it’s service center, that the service given will be handled online, and if the problem becomes major concern then one of the service guys will come to your house and will help you to solve your problems regarding your phone.